12 Creative Recruitment Campaign Ideas To Inspire You

A fantastic recruitment campaign idea can significantly enhance a brand name’s beauty in the talent market. And referall.us fortunately is that it does not constantly require an insane spending plan!

Now is the time to inject some creativity and fun into your recruitment projects and shake up those dull, worn-out recruitment tactics that usually start with publishing on job boards (boring).

When your talent team starts developing original, appealing campaign ideas that tie into and strengthen your total recruitment technique, you’ll rapidly discover how to draw in the very best and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment campaigns are all about establishing enjoyable and engaging methods to bring in excellent prospects to your brand name and make a larger effect on candidates.

Examples include recruitment through a dating app, using a mystical code to split, hosting meet-ups, or enlisting the aid of an immersive virtual tour.

– You can establish creative concepts for your recruitment campaign by evaluating the concerns your skill group has now, investigating how other companies hook candidates, or conceptualizing originalities with your group.

– Three examples of companies believing outside package include IKEA’s 3D-printed meatball project, Volvo’s S90 model automobile that interviews its own specialists, and a truly fun one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so continue reading).

– After launching your project, create skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill team can choose from our library of over 150 test design templates to enhance and automate your hiring process.

What is an imaginative recruitment campaign?

Recruiters or skill acquisition teams that use initial recruitment campaign ideas, such as games, crack-the-code tests, AI recruitment bots, or video content, link directly with the hearts and minds of their target market.

How do you understand if your company is using innovative concepts in your strategy?

Well, has the talent team been using the very same recruitment marketing technique for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the same standard strategies that everybody else uses, there’s no other way your brand will stand apart in the crowd.

When companies interact with candidates in a thoughtful, impactful way with their recruitment marketing, they’re most likely to attract the competent individuals they’re searching for. Now, here’s how your team can begin doing things in a different way.

How do companies think of imaginative recruitment projects?

It’s not too complex. Let’s walk through the actions for developing successful, original recruitment marketing.

Step 1: Identify your team’s biggest blockers in getting top talent.

Step 2: Next, brainstorm concepts or methods to overcome those obstacles. Here are some ideas:

– Get inspiration from other business already considering of package.
– Put yourself in the shoes of your target market and consider methods to interact with them in a style and tone that will appeal to them, such as an animated video.
– Connect to colleagues to collect concepts from a diverse group.
– Consider what your company values extremely in its present staff members.

Step 3: Bring all your ideas together and develop your recruitment project technique, consisting of the channels you’ll utilize to publish it, such as social media and your careers site.

Step 4: Review your campaign cost and guarantee you have the spending plan you need, or adjust your plan appropriately (keeping in the great stuff your target audience likes).

Step 5: Launch your project and hope your job advert and other campaign components get extensive national, worldwide, (and even viral!) attention.

Do we need to outsource specialized elements of our recruitment projects?

Possibly. We understand that not all business have the resources to pull off every element of an imaginative job in-house. Because case, you might need to contract out specific elements to an agency, such as:

– Designing social media or other digital ads
– Creating a video (that does not appear like your nephew stole your smart phone).
– Creating a complex game or unpopular equation as a recruitment test

Ok, now for the enjoyable stuff.

To assist you win on this new path, we’ve pulled together some really ingenious recruiting ideas listed below. Companies that developed some initial or inventive attention grabbers to attract terrific prospects.

12 imaginative and inspiring recruiting campaign examples

Let’s face it, numerous organizations need a recruitment process transformation. Especially if they desire to draw in young, certified candidates (and the business’s company brand name is as appealing to them as a 1970s movie).

The following business (many of which you have actually most likely become aware of) likewise required some fresh concepts for their recruitment marketing to jazz up their out-of-date image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate numbers of junior personnel for white-collar offices.
Recruitment strategy: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, advertisements, referrals.
Their most original project concept was certainly their US zombie recruitment video-a Walking Dead-themed recruitment ad that ran during the show’s season ending. It might not have actually included at any big worldwide advertising celebration, but it sure got individuals talking. Which’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for hazardous professions like the army is becoming more hard.
Recruitment technique: Using pop-culture references to bring in a wide variety of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This project is distinct because it uses the principles of good marketing or copywriting by attracting what is very important to its particular target audience-communicating about their worths and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is presently highly undervalued and is likewise experiencing a quick increase in need post-pandemic.
Recruitment technique: Using psychological and aspirational messaging to bring in individuals whose values line up with the business’s function.
Tactics: Advertising campaign across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a job that is usually incredibly under-appreciated absolutely requires some additional imaginative juice. Home Instead chose to employ the services of a professional firm for this campaign to refresh their brand name and hook precisely the best sort of individuals.

The company created very emotive recruiting videos for this niche market, which 100% hit the mark with their “can’t assist however care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession location, and filling tech and digital jobs was a hard task.
Recruitment technique: Using a significant technology pattern to join the discussion and increase their awareness in the tech skill circles.
Tactics: An experimental recruitment campaign using 3D-printed meatballs.
Now, this is a genuinely initial project run by the Swedish IKEA. To draw in skill that thinks out of the box, they welcomed prospective candidates for an interview over a meal of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor scarcities in hospitality post-Covid.
Recruitment technique: Targeting unemployed, underemployed, and ready-to-work prospects looking to begin their professions in hospitality by highlighting real-life examples of upward movement.
Tactics: National advertisement campaign covering social networks, digital screen advertisements, radio, and press protection.
These guys are assisting to fill a major pandemic-driven work gap. In the US alone, the Bureau of Labor Statistics shared this mind-blowing statistic:

The industry has actually gained back 6.9 million jobs considering that April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their campaign makes prospective beginners knowledgeable about the vast range of advantages offered with a career in hospitality and utilizes reviews from existing staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, suggested attempting to bring in 1,000 new employees over 12 months.
Recruitment method: Doubledown on promoting the ‘work from anywhere’ policy to attract tech skills who wish to work remotely.
Tactics: A physical recruitment drive in a top quality Van

This one’s absolutely another imaginative recruitment project that the software business, Atlassian, introduced just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment roadway journey.

Their unique concept aligned well with their work-from-home policy that they were likewise ‘driving home’. And hopefully, their innovative thinking has helped them fulfill their Australian and worldwide intake goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment procedure and lack of gender variety.
Recruitment method: Building a transgender and gender-diverse talent pool.
Tactics: Updated recruitment process

This project hit at the heart of the ongoing problem of gender equality in mining. Global mining giant BHP just recently ran a successful, global-first (for BHP) initiative to help in reducing employing predispositions by refreshing their outdated recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying team shortages post-Covid
Recruitment method: Targeting a very specific skill segment – empty nesters and over-45’s.
Tactics: Advertising project

Now, this is another campaign that’s considering of the box. After stumbling upon an interesting market insight that “around 78% of British parents aged 45 and over wish to handle a new challenge once their children fly the nest”, EasyJet crafted a recruitment campaign targeting this specific talent pool.

Filling the crew scarcities with prospects who are over 45, whose kids have finally flown the nest, and who are now looking for a new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment strategy: Grabbing audience attention at a renowned global motor program and establishing the brand name as an emerging center for automobile software engineering.
Tactics: Event PR

Now that’s turning your typical recruitment project technique on its head for sure! The group included AI into the vehicle’s pedestrian speech technology and car connect system to evaluate the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive candidates.
Recruitment method: Using an innovative, gamified method to engage passive prospects & using a free present.
Tactics: Skills test was advertised on social media platforms

Our sibling business, Toggl Track, desired to hire an SEO manager and idea of an enjoyable project that ‘d be a win-win circumstance for all. We created an abilities test challenge and advertised it across social networks, providing a totally free tee shirt to candidates who achieved high ratings.

Reaching passive prospects while spreading the word about our brand name to other skilled employees worldwide-it does not improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to draw in Millennials and Gen-Zers.
Recruitment technique: Activating a brand-new disruptive company brand to bring in graduates.
Tactics: Campus recruitment with an experiential VR trip, professions page overhaul, video series, redeveloping all in-store and campus recruiting visual assets

Walmart’s massive skill acquisition campaign was developed by Nexus and assisted offer the brand a much-needed facelift (considering that the seller may not have been leading of numerous candidates’ preferred employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign attempting to achieve?

Problem: Attracting young recruits in the middle of a labor lack.
Recruitment technique: Taking advantage of a growing interest among youths in home renovation and crafting an engaging worth proposition to set themselves apart from other employers.
Tactics: An exhibition, The Hall of Fail, that provides restoration fails recreated as masterpieces, out-of-home, web, and social media content

Intending to recruit some 5,000 individuals in a year amidst exceptional labor shortages, Lowe’s Canada was dealing with the huge difficulty of attracting more youthful workers. Partnering with a creative agency, the brand developed a recruitment project focusing on opportunities for growth and knowing within its network.

They have also found that 88% of Gen Z trainees desire to work for employers who provide access to training and development opportunities.

Training is a top priority for us, so we make certain to provide extensive training to everyone who joins our groups. Operating in among our stores is an excellent opportunity for individuals to acquire knowledge that will benefit them all their lives.

Inspired by this insight, the brand name released a project and exhibit that develops on the desire to discover by revealing engaging examples of renovation failures that youths can prevent by working and discovering at one of the brand name’s shops. Each of the displays had a QR code for applying directly for the various employment opportunities.

Considering your next initial recruitment project technique?

We hope this list has actually got you buzzing about your next recruitment campaign and how you can match those innovative companies to approach prospects.

Whatever the role, from grabbing up the very best engineers to roping on the planet’s greatest salespersons, your recruitment marketing efforts make sure to strike their hearts and minds if you use your creativity!

One easy method to include shimmer to your next recruitment project while making it enjoyable and engaging for you and prospective applicants is to begin with skills tests. And, no, you do not have to develop tests from scratch. Our test library is brimming with role-specific questions developed by the specialists.

Bid farewell to inappropriate candidates and the hours wasted screening CVs. Create a complimentary Toggl Hire account today to see just how basic, enjoyable, and reasonable hiring can be.

Juste enjoys investigating through writing. A copywriter by trade, she invested the last 10 years in startups, informing stories and building marketing teams. She operates at Toggl Hire and blogs about how organizations can hire really great people.