6 Brilliant Recruitment Marketing Campaigns

Candidates want to feel connected to your brand and sense that employers understand them as people. So how can companies stick out from the crowd? Employers should be proactive in their technique to attracting candidates, and recruitment marketing is the service

Recruitment marketing is a relatively new way to draw in prospects, both passive and active, to your company. It involves adopting the same principals and techniques utilized by marketing to bring in prospects and increase brand awareness. Some examples of marketing practises now being utilised by HR groups consist of: list building, SEO, guerrilla marketing, social marketing, job personalised prospect journey and material production.

According to SHRM, companies that include recruitment marketing into their hiring technique can create 3 times more applicant leads than those who don’t – leading a 100% greater close rate on candidates. Additionally, recent research by Allegis discovered that running a recruitment marketing campaign can conserve business approximately 40% on total talent costs. On top of these savings, recruitment marketing improves company brand name and brings in an estimated 50% more qualified candidates.

It’s remarkable to see how a deep understanding of your candidates can lead to projects that inspire them to do something about it. We have actually put together a list of six of our preferred innovative recruitment campaigns that you can take motivation from for your next recruitment marketing campaign. These projects pressed the boundaries of standard job ads, and for lots of, the application processes went viral.

Examples of recruitment marketing campaigns

Ogilvy: The World’s Greatest Salesperson

To engage and hire the most proficient salespeople in business, Ogilvy, one of the worlds most prominent marketing firms, ran an imaginative recruitment campaign to discover ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social media advertising in combination with their YouTube channel. Here they invited the potential candidates to film themselves offering a brick. The prize? A 3 month paid internship with Ogilvy and the opportunity to pitch at the Cannes Lions International Advertising Festival.

A terrific advantage to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to thousands of people.Contests are a basic technique of recruitment marketing projects.

They are a fantastic way to bring in enthusiastic candidates in addition to acting as an initial screening test. Companies may ask candidates to solve puzzles, write lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive technique to recruitment marketing is Google’s 2004 confusing signboard. This marketing project was a terrific success for Google and made high praise online within mathematical and engineering online forums – even before Google was called the brains behind the operation.

The signboard, placed in Silicon Valley, presented an intricate mathematical formula to passers-by and challenged those who believed they were smart sufficient to resolve it. Once fixed, the formula exposed a site URL (www.7427466391.com) that the solver should check out.

Those wise adequate to solve the signboard puzzle were offered one last puzzle once on the website.

Successful candidates received the message:
“Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we’re delighted you’re here. One thing we learned while constructing Google is that it’s simpler to find what you’re looking for if it comes looking for you. What we’re searching for are the very best engineers on the planet. And here you are.”

The billboard was an interesting method to draw in a few of the most intelligent minds to Google. Google organized this prospect pool into enthusiastic ‘issue solvers’ – a highly renowned ability at google.

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IKEA: Assemble Your Future

Upon opening a brand-new shop in Australia, IKEA had the task of working with 100 staff members. To fill this high variety of positions, they had to believe big. IKEA’s outside package thinking resulted in a great “inside package” solution.

IKEA decided to target those who they understood currently enjoyed IKEA by putting ‘career instructions’ inside the box of IKEA products for clients to discover upon opening their item. The instructions mirrored their famous assembly instructions, advising clients on how to “assemble your future”.

The campaign was a substantial success, and consumers loved it. Thousands of customers used, and job IKEA hired 280

workers who appreciated the IKEA brand name. The factor for the success of the project was not just down to its imagination however likewise since it spoke with IKEA’s existing brand ambassadors, their consumers. Many recruitment messages can get lost in the sound online and in-store. The delivery of this recruitment campaign successfully gotten in touch with candidates in a personalised method, in their own homes just as they’re focused on assembling their new furnishings.

Volkswagen: A Covert Message

When Volkswagen needed to employ skilled mechanics, they thoroughly considered where this target audience hung out so that they might interact their recruitment message successfully.

Volkswagen picked an obvious however unusual placement, the undercarriage of cars and trucks in need of repair work. Volkswagen deliberately dispersed faulty cars with the message hidden below to service centres across Germany in anticipation of bring in skilled staff members.

Volkswagens project was a terrific success, and they hired numerous proficient mechanics while validating themselves as an ingenious and enjoyable brand.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were looking to draw in ambitious students to their company. They reached students by going to the one location ensured to have students around, campuses at a number of Swiss universities.

McKinsey delivered pencils with comically extended erasers. Printed on the side of the pencil was a message that read “We’re looking for students who aren’t pleased with just any solution. www.McKinsey.ch.”

The project’s aim was to pre-filter applicants by bring in those that with just any option and are curious innovators. The pencil twisted the rules of marketing, and it’s easy message resonated with lots of, causing premium graduate employs at McKinsey.

Just like this pencil, recruitment marketing projects don’t need to be costly, and companies can say a lot in just an easy declaration.

Marriott: job A Personalised Careers Page

Marriott is an outstanding example of business doing recruitment marketing properly. Their careers page has 1.2 million likes, and they release content two times a day – sometimes more. They share material that prospective employees can connect to and job feel inspired by, such as specific employees accomplishments, days in the life of a worker and job general day to day updates from across the Marriott network.

Marriott wishes to convey a sense of personalisation with their careers page so that potential staff members can build an authentic connection with the brand. They accomplish this by permitting named workers to address any questions on the professions page from the company profile. Marriot also provides a chat service to those seeking to discover more about life at the business and recommendations on how they can successfully make an application for a position.

Marriotts method reveals you don’t require exceptional out of the box thinking to connect with prospects. There are a myriad of ways your service can approach your recruitment campaign. Marriott’s method is easy, and any company can replicate this technique and job accomplish the very same success. Have a designated place where you share insights on life at your business and most importantly, job listen to potential prospects and react to their concerns without delay and effectively.

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Step 1: A great recruitment marketing Campaign. Step 2? Occupop!

We can assist you screen applicants, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will make sure that your prospects have the very best experience possible and you have time to concentrate on what matters, your individuals. Learn more about us here.