12 Creative Recruitment Campaign Ideas To Inspire You

A fantastic recruitment project idea can considerably enhance a brand’s appearance in the skill market. And the good news is that it doesn’t constantly need a crazy budget!

Now is the time to inject some creativity and fun into your recruitment projects and shake up those uninteresting, worn-out recruitment strategies that normally start with publishing on task boards (boring).

When your skill team starts creating initial, interesting project ideas that connect into and enhance your general recruitment strategy, you’ll rapidly find how to draw in the best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment campaigns are all about developing enjoyable and appealing ways to bring in great candidates to your brand name and make a larger influence on candidates.

Examples consist of recruitment by means of a dating app, using a mysterious code to crack, hosting meet-ups, or employing the assistance of an immersive virtual tour.

– You can establish imaginative ideas for your recruitment campaign by evaluating the problems your talent group has now, looking into how other companies hook candidates, or conceptualizing originalities with your team.

– Three examples of organizations thinking outside package include IKEA’s 3D-printed meatball project, Volvo’s S90 model car that interviews its own specialists, and a truly enjoyable one by Deloitte-a zombie recruitment video (yes, job you can’t lose out on that one, so keep reading).

– After releasing your project, develop abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill group can select from our library of over 150 test design templates to streamline and automate your hiring process.

What is an imaginative recruitment project?

Recruiters or skill acquisition teams that use initial recruitment campaign concepts, such as video games, crack-the-code tests, AI recruitment bots, or video content, link straight with the hearts and minds of their target audience.

How do you understand job if your organization is using imaginative ideas in your strategy?

Well, has the skill team been using the exact same recruitment marketing technique for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the exact same standard strategies that everyone else utilizes, there’s no way your brand name will stand out in the crowd.

When business communicate with candidates in a thoughtful, impactful method with their recruitment marketing, they’re more likely to attract the competent people they’re looking for. Now, here’s how your group can start doing things in a different way.

How do companies think of imaginative recruitment projects?

It’s not too complicated. Let’s stroll through the actions for creating successful, initial recruitment marketing.

Step 1: Identify your group’s greatest blockers in getting top talent.

Step 2: Next, brainstorm ideas or tactics to overcome those challenges. Here are some tips:

– Get motivation from other business currently considering of the box.
– Put yourself in the shoes of your target audience and think of ways to interact with them in a style and tone that will interest them, such as an animated video.
– Connect to associates to collect concepts from a diverse group.
– Consider what your business values highly in its present employees.

Step 3: Bring all your ideas together and develop your recruitment campaign technique, including the channels you’ll utilize to publish it, such as social media and your professions website.

Step 4: Review your campaign expense and guarantee you have the budget plan you need, or adjust your plan accordingly (keeping in the good stuff your target audience likes).

Step 5: Launch your campaign and hope your task advert and other campaign components get widespread national, international, (and even viral!) attention.

Do we require to outsource customized components of our recruitment campaigns?

Possibly. We understand that not all companies have the resources to pull off every element of an innovative project in-house. In that case, you may require to outsource specific components to an agency, such as:

– Designing social media or other digital advertisements
– Creating a video (that doesn’t look like your nephew stole your smart phone).
– Creating a complex game or unpopular equation as a recruitment test

Ok, now for the fun things.

To help you win on this brand-new path, we have actually pulled together some truly innovative recruiting ideas listed below. Companies that developed some original or inventive attention grabbers to draw in great prospects.

12 imaginative and motivating recruiting campaign examples

Let’s face it, many organizations are in requirement of a recruitment process makeover. Especially if they desire to bring in young, certified prospects (and the company’s company brand is as interesting them as a 1970s motion picture).

The following companies (most of which you’ve most likely heard of) likewise required some fresh ideas for their recruitment marketing to jazz up their outdated image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: enough varieties of junior staff for white-collar offices.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, advertisements, job referrals.
Their most initial campaign idea was definitely their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran during the program’s season finale. It may not have actually featured at any big international marketing celebration, however it sure got people talking. And that’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for dangerous occupations like the army is ending up being more tough.
Recruitment strategy: Using pop-culture referrals to attract a broad variety of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This campaign is unique since it uses the concepts of good advertising or copywriting by attracting what is essential to its particular target audience-communicating about their values and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is presently highly underestimated and is also experiencing a fast boost in need post-pandemic.
Recruitment strategy: Using psychological and aspirational messaging to attract individuals whose worths line up with the company’s function.
Tactics: Ad project throughout TV, digital, print, radio, job social, and direct mail.
Recruiting for a job that is typically extremely under-appreciated certainly needs some additional creative juice. Home Instead decided to employ the services of an expert agency for this project to revitalize their brand name and hook exactly the ideal kind of people.

The company produced exceptionally emotive recruiting videos for this specific niche market, which 100% hit the mark with their “can’t assist however care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession location, and filling tech and digital jobs was a hard task.
Recruitment strategy: Using a significant innovation pattern to join the conversation and increase their awareness in the tech skill circles.
Tactics: A speculative recruitment project utilizing 3D-printed meatballs.
Now, this is a genuinely original project run by the Swedish furniture maker IKEA. To bring in skill that thinks out of the box, they welcomed prospective prospects for an interview over a dish of meatballs.

But not their standard Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting massive labor scarcities in hospitality post-Covid.
Recruitment strategy: Targeting unemployed, underemployed, and ready-to-work prospects looking to begin their professions in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertising campaign covering social media, digital display ads, radio, and press protection.
These guys are assisting to fill a significant pandemic-driven employment gap. In the US alone, the Bureau of Labor Statistics shared this eye-opening statistic:

The market has actually restored 6.9 million jobs considering that April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their campaign makes prospective beginners familiar with the huge variety of benefits readily available with a profession in hospitality and uses reviews from current staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, job indicated attempting to bring in 1,000 brand-new employees over 12 months.
Recruitment strategy: Doubledown on promoting the ‘work from anywhere’ policy to attract tech skills who want to work remotely.
Tactics: A physical recruitment drive in a branded Van

This one’s certainly another creative recruitment project that the software application business, Atlassian, introduced recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment journey.

Their novel idea lined up well with their work-from-home policy that they were also ‘driving home’. And ideally, their innovative thinking has assisted them satisfy their Australian and worldwide intake objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment process and absence of gender variety.
Recruitment strategy: Building a transgender and gender-diverse talent pool.
Tactics: Updated recruitment process

This project hit at the heart of the ongoing concern of gender equality in mining. Global mining giant BHP recently ran an effective, global-first (for BHP) effort to assist minimize employing predispositions by refreshing their outdated recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying team shortages post-Covid
Recruitment technique: Targeting a very particular talent section – empty nesters and over-45’s.
Tactics: Ad campaign

Now, this is another campaign that’s thinking out of the box. After stumbling upon a remarkable market insight that “around 78% of British moms and dads aged 45 and over want to handle a new challenge once their children fly the nest”, EasyJet crafted a recruitment project targeting this specific talent pool.

Filling the team scarcities with candidates who are over 45, whose kids have finally flown the nest, and who are now trying to find a new profession experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment strategy: Grabbing audience attention at a prominent global motor show and establishing the brand name as an emerging center for automotive software engineering.
Tactics: job Event PR

Now that’s turning your typical recruitment campaign strategy on its head for sure! The team integrated AI into the vehicle’s pedestrian speech technology and vehicle link system to check the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive candidates.
Recruitment strategy: Using an ingenious, gamified approach to engage passive candidates & offering a complimentary gift.
Tactics: Skills test was marketed on social media platforms

Our sister company, Toggl Track, desired to work with an SEO supervisor and thought of a fun campaign that ‘d be a win-win scenario for all. We developed a skills test obstacle and marketed it throughout social networks, offering a complimentary tee shirt to candidates who attained high scores.

Reaching passive candidates while spreading the word about our brand name to other talented workers worldwide-it does not improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment technique: Activating a new disruptive company brand name to bring in graduates.
Tactics: Campus recruitment with an experiential VR trip, professions page overhaul, video series, redeveloping all in-store and school recruiting visual possessions

Walmart’s massive skill acquisition project was created by Nexus and assisted provide the brand name a much-needed facelift (since the merchant may not have been leading of lots of candidates’ favorite employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign attempting to achieve?

Problem: Attracting young recruits in the middle of a labor scarcity.
Recruitment technique: Tapping into a growing interest amongst youths in home remodelling and crafting an engaging value proposal to set themselves apart from other employers.
Tactics: An exhibition, The Hall of Fail, that provides renovation fails recreated as works of art, out-of-home, web, and social media content

Intending to hire some 5,000 individuals in a year amidst exceptional labor lacks, Lowe’s Canada was facing the monumental obstacle of bring in younger employees. Partnering with a creative company, the brand name designed a recruitment project focusing on chances for growth and knowing within its network.

They have actually also discovered that 88% of Gen Z students wish to work for companies who provide access to training and growth chances.

Training is a concern for us, so we make certain to provide detailed training to everybody who joins our groups. Operating in one of our stores is an excellent opportunity for individuals to acquire knowledge that will benefit them all their lives.

Inspired by this insight, the brand released a campaign and exhibit that builds on the desire to learn by showing compelling examples of restoration failures that young people can avoid by working and learning at one of the brand’s shops. Each of the exhibitions had a QR code for applying straight for the different employment opportunities.

Considering your next original recruitment project strategy?

We hope this list has actually got you buzzing about your next recruitment campaign and how you can match those innovative companies to approach candidates.

Whatever the function, from grabbing up the best engineers to roping worldwide’s greatest salesmen, your recruitment marketing efforts make certain to hit their hearts and minds if you use your creativity!

One easy method to add shimmer to your next recruitment campaign while making it enjoyable and engaging for you and possible candidates is to start with skills tests. And, no, you do not need to create tests from scratch. Our test library is overflowing with role-specific concerns developed by the experts.

Bid farewell to unsuitable candidates and the hours wasted screening CVs. Create a free Toggl Hire account today to see simply how basic, fun, and reasonable hiring can be.

Juste loves examining through writing. A copywriter by trade, she spent the last 10 years in start-ups, telling stories and structure marketing teams. She operates at Toggl Hire and writes about how organizations can recruit really fantastic individuals.