12 Creative Recruitment Campaign Ideas To Inspire You

A terrific recruitment project idea can considerably enhance a brand name’s appearance in the skill market. And the good news is that it does not constantly require a crazy spending plan!

Now is the time to inject some imagination and enjoyable into your recruitment projects and shake up those uninteresting, overused recruitment strategies that generally begin with publishing on job boards (boring).

When your skill group begins creating original, engaging project concepts that tie into and enhance your overall recruitment method, you’ll rapidly discover how to attract the finest and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment campaigns are all about establishing enjoyable and engaging ways to attract great prospects to your brand name and make a larger effect on applicants.

Examples include recruitment by means of a dating app, using a mystical code to crack, job hosting meet-ups, or getting the aid of an immersive virtual trip.

– You can develop innovative ideas for your recruitment project by evaluating the concerns your skill team has now, researching how other business hook applicants, or brainstorming originalities with your group.

– Three examples of organizations thinking outside package consist of IKEA’s 3D-printed meatball campaign, Volvo’s S90 model vehicle that interviews its own specialists, and an actually enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so continue reading).

– After releasing your campaign, create skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill group can pick from our library of over 150 test templates to enhance and automate your working with procedure.

What is an imaginative recruitment campaign?

Recruiters or talent acquisition groups that use initial recruitment campaign ideas, such as games, crack-the-code tests, AI recruitment bots, job or video material, connect directly with the hearts and minds of their target audience.

How do you understand if your organization is utilizing imaginative concepts in your technique?

Well, has the skill group been utilizing the same recruitment marketing method for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the same traditional techniques that everybody else uses, there’s no chance your brand name will stand apart in the crowd.

When companies engage with prospects in a thoughtful, impactful method with their recruitment marketing, they’re most likely to attract the certified people they’re trying to find. Now, here’s how your team can start doing things differently.

How do business think about creative recruitment campaigns?

It’s not too complex. Let’s stroll through the steps for producing effective, initial recruitment marketing.

Step 1: Identify your team’s greatest blockers in getting leading skill.

Step 2: Next, brainstorm ideas or tactics to get rid of those challenges. Here are some tips:

– Get inspiration from other companies currently considering of package.
– Put yourself in the shoes of your target market and think about ways to communicate with them in a style and tone that will attract them, such as an animated video.
– Reach out to coworkers to gather concepts from a diverse group.
– Consider what your business values highly in its .

Step 3: Bring all your ideas together and develop your recruitment project method, job consisting of the channels you’ll utilize to release it, such as social media and your careers website.

Step 4: Review your project expense and ensure you have the spending plan you require, or change your strategy appropriately (keeping in the good things your target market likes).

Step 5: Launch your campaign and hope your job advert and other project components get extensive nationwide, worldwide, (or even viral!) attention.

Do we need to outsource specialized components of our recruitment campaigns?

Possibly. We understand that not all business have the resources to pull off every element of a creative project in-house. In that case, you may require to outsource specific elements to a firm, such as:

– Designing social networks or other digital ads
– Creating a video (that doesn’t look like your nephew took your cellphone).
– Creating a complex video game or unpopular formula as a recruitment test

Ok, now for the fun stuff.

To help you win on this new path, we have actually gathered some truly innovative recruiting ideas listed below. Companies that developed some initial or inventive attention grabbers to attract fantastic prospects.

12 creative and motivating recruiting project examples

Let’s face it, many companies require a recruitment procedure remodeling. Especially if they wish to draw in young, qualified prospects (and the business’s employer brand name is as appealing to them as a 1970s movie).

The following business (the majority of which you have actually most likely heard of) also required some fresh concepts for their recruitment marketing to jazz up their outdated image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate numbers of junior personnel for white-collar workplaces.
Recruitment technique: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, job internships, social networks, advertisements, recommendations.
Their most original project concept was certainly their US zombie recruitment video-a Strolling Dead-themed recruitment advertisement that ran throughout the program’s season finale. It might not have included at any huge worldwide marketing celebration, but it sure got individuals talking. And that’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for hazardous professions like the army is becoming harder.
Recruitment strategy: Using pop-culture references to attract a large range of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This project is distinct due to the fact that it utilizes the principles of excellent advertising or copywriting by interesting what is necessary to its particular target audience-communicating about their worths and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is currently extremely underestimated and is also experiencing a fast increase in demand post-pandemic.
Recruitment technique: Using emotional and aspirational messaging to draw in individuals whose worths line up with the company’s purpose.
Tactics: Ad project across TV, digital, print, radio, social, and direct mail.
Recruiting for a job that is generally extremely under-appreciated definitely requires some extra creative juice. Home Instead decided to employ the services of an expert company for this project to refresh their brand and hook exactly the ideal sort of people.

The firm produced extremely emotive recruiting videos for this specific niche market, which 100% struck the mark with their “can’t help but care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession destination, and filling tech and digital jobs was a hard job.
Recruitment strategy: Using a major innovation trend to join the discussion and increase their awareness in the tech skill circles.
Tactics: A speculative recruitment project utilizing 3D-printed meatballs.
Now, this is a really original project run by the Swedish furnishings maker IKEA. To bring in skill that considers of the box, they invited possible candidates for an interview over a meal of meatballs.

But not their standard Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor lacks in hospitality post-Covid.
Recruitment strategy: Targeting out of work, underemployed, and ready-to-work prospects aiming to start their careers in hospitality by highlighting real-life examples of upward movement.
Tactics: National advertising campaign covering social media, digital display ads, radio, and press protection.
These guys are helping to fill a significant pandemic-driven work gap. In the US alone, the Bureau of Labor Statistics shared this eye-opening fact:

The industry has restored 6.9 million tasks given that April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their campaign makes possible newcomers knowledgeable about the huge variety of advantages available with a career in hospitality and utilizes testimonials from current employees to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, suggested trying to draw in 1,000 brand-new staff members over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to bring in tech talents who want to work from another location.
Tactics: A physical recruitment drive in a branded Van

This one’s absolutely another creative recruitment campaign that the software application business, Atlassian, released recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment journey.

Their novel concept aligned well with their work-from-home policy that they were also ‘driving home’. And hopefully, their innovative thinking has actually helped them meet their Australian and global intake goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment process and absence of gender variety.
Recruitment strategy: Building a transgender and gender-diverse talent pool.
Tactics: Updated recruitment procedure

This project hit at the heart of the ongoing concern of gender equality in mining. Global mining giant BHP just recently ran a successful, global-first (for BHP) initiative to help in reducing working with biases by refreshing their outdated recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying crew shortages post-Covid
Recruitment strategy: Targeting a very particular skill segment – empty nesters and over-45’s.
Tactics: Advertising campaign

Now, this is another campaign that’s considering of the box. After stumbling upon a remarkable market insight that “around 78% of British parents aged 45 and over want to take on a new challenge once their kids fly the nest”, EasyJet crafted a recruitment campaign targeting this specific talent swimming pool.

Filling the crew lacks with candidates who are over 45, whose kids have actually lastly flown the nest, and who are now searching for a new profession experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment strategy: Grabbing audience attention at a distinguished international motor show and developing the brand name as an emerging hub for automobile software engineering.
Tactics: Event PR

Now that’s turning your average recruitment project method on its head for sure! The team included AI into the automobile’s pedestrian speech technology and automobile link system to evaluate the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive candidates.
Recruitment method: Using an ingenious, gamified method to engage passive prospects & providing a free present.
Tactics: Skills test was marketed on social networks platforms

Our sister company, Toggl Track, wished to employ an SEO manager and thought of an enjoyable campaign that ‘d be a win-win situation for all. We created a skills test challenge and marketed it throughout social networks, offering a totally free tee shirt to candidates who accomplished high scores.

Reaching passive prospects while spreading out the word about our brand to other gifted workers worldwide-it does not get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to attract Millennials and Gen-Zers.
Recruitment technique: Activating a new disruptive employer brand name to attract graduates.
Tactics: Campus recruitment with an experiential VR trip, careers page overhaul, video series, redeveloping all in-store and school recruiting visual assets

Walmart’s enormous skill acquisition campaign was created by Nexus and helped give the brand a much-needed facelift (because the seller might not have actually been top of numerous prospects’ preferred employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the project trying to accomplish?

Problem: Attracting young recruits in the middle of a labor shortage.
Recruitment method: Using a growing interest among young individuals in home renovation and crafting a compelling worth proposition to set themselves apart from other employers.
Tactics: An exhibit, The Hall of Fail, that presents remodelling stops working recreated as works of art, out-of-home, web, and job social networks content

Intending to recruit some 5,000 people in a year amidst remarkable labor shortages, Lowe’s Canada was facing the significant challenge of drawing in younger workers. Partnering with an innovative firm, the brand name developed a recruitment project focusing on chances for growth and knowing within its network.

They have also found that 88% of Gen Z trainees wish to work for employers who give them access to training and growth opportunities.

Training is a priority for us, so we make sure to provide thorough training to everybody who joins our teams. Operating in among our shops is an excellent chance for people to acquire understanding that will benefit them all their lives.

Inspired by this insight, the brand name launched a project and exhibit that builds on the desire to discover by revealing compelling examples of restoration failures that young people can avoid by working and discovering at one of the brand’s stores. Each of the exhibitions had a QR code for applying directly for the numerous employment opportunities.

Thinking of your next initial recruitment campaign strategy?

We hope this list has actually got you buzzing about your next recruitment project and how you can match those innovative companies to approach candidates.

Whatever the function, from grabbing up the finest engineers to roping on the planet’s biggest salesmen, your recruitment marketing efforts make certain to strike their hearts and minds if you use your creativity!

One easy method to add shimmer to your next recruitment project while making it fun and engaging for you and potential candidates is to start with skills tests. And, no, you don’t have to develop tests from scratch. Our test library is overflowing with role-specific concerns established by the professionals.

Bid farewell to unsuitable prospects and the hours squandered screening CVs. Create a free Toggl Hire account today to see just how easy, fun, and reasonable hiring can be.

Juste loves investigating through writing. A copywriter by trade, she spent the last 10 years in startups, informing stories and building marketing groups. She operates at Toggl Hire and discusses how organizations can hire actually excellent people.